Business Communication

Business Communication is any communication used to promote a product, service, or organization – with the objective of making sale.

In business communication, message is conveyed through various channels of communication including internet, print (publications), radio, television, outdoor, and word of mouth.

In business, communication is considered core among business, interpersonal skills and etiquette.

Types of Business Communication

There are two types of business communication in an organization:

1. Internal Communication
2. External Communication

1. Internal Communication

Communication within an organization is called “Internal Communication”.
It includes all communication within an organization. It may be informal or a formal function or department providing communication in various forms to employees.
Effective internal communication is a vital mean of addressing organizational concerns. Good communication may help to increase job satisfaction, safety, productivity, and profits and decrease grievances and turnover.
Under Internal Business Communication types there come;
a) Upward Communication b) Downward Communication c) Horizontal/Literal communication
a) Upward Communication
Upward communication is the flow of information from subordinates to superiors, or from employees to management. Without upward communication, management works in a vacuum, not knowing if messages have been received properly, or if other problems exist in the organization.
By definition, communication is a two-way affair. Yet for effective two-way organizational communication to occur, it must begin from the bottom.
Upward Communication is a mean for staff to:
b) Downward Communication
Information flowing from the top of the organizational management hierarchy and telling people in the organization what is important (mission) and what is valued (policies).
Downward communication generally provides enabling information – which allows a subordinate to do something.
e.g.: Instructions on how to do a task.
Downward communication comes after upward communications have been successfully established. This type of communication is needed in an organization to:

1. External Communication

Communication with people outside the company is called “external communication”. Supervisors communicate with sources outside the organization, such as vendors and customers. It leads to better;